Fino

Product Overview

Fino Premium Touch is a 550ml shampoo from the Japanese-origin Fino range, known for rich, treatment-style hair care. This is an adult hair care product — worth stating because it arrived among baby items and the two should not be confused.

The large 550ml bottle is the everyday size rather than a travel one.

Key Benefits

• Rich, treatment-style cleansing for adult hair
• Leaves hair feeling smooth and manageable
• Large 550ml bottle for regular use
• Suits hair that feels dry, rough or over-processed

Key Features

• Premium shampoo
• 550ml
• Fino range
• For adult hair

How to Use

1. Wet the hair thoroughly — properly wet hair needs far less shampoo.
2. Work a small amount into the scalp, not the lengths. The scalp is what gets dirty; the lengths are cleaned by the runoff.
3. Massage with fingertips, not nails, for about a minute.
4. Rinse completely. Residue is the most common cause of dull, heavy hair.
5. Follow with conditioner on the mid-lengths and ends.

Washing Less Aggressively

Two things make more difference to hair condition than which shampoo is in the bottle: washing the scalp rather than the lengths, and rinsing properly. Most people do the opposite — scrub the ends, rush the rinse — and then blame the product.

Who It Is For

Adults. This is not a baby or children’s shampoo, and a baby needs a mild tear-free wash instead.

Frequently Asked Questions

Is this suitable for children?

No. Use a dedicated baby or kids’ shampoo for a child.

Can it be used daily?

Yes, though most hair types do better washed every second or third day.

Is it suitable for colour-treated hair?

Check the label. Recently coloured hair generally does better with a shampoo specified for it.